Twiceadayevenonsundays: manage personal finances

This guest post is by Kiesha of WeBlogBetter.

Have you ever wondered how some bloggers never seem to run out of post ideas? They always manage to escape the dreaded writer’s block unscathed; they’re always full of inspiration. Ideas overflow and pour onto the page as they type feverishly. They’ve tapped into a mystical stream of never-ending stories.

What if I told you that you could tap into the same power?

Everything you’ve already learned and experienced can be used to create infinite and original ideas for your blog. If you can turn on the analytical and creative juices in your brain, you’ll never run out of ideas.

Almost anything you’ve learned in school, on the job—even life’s lessons in general—can be turned into useful analogies or comparisons. Music, television shows, movies, or videos can also be used as fuel for unique and engaging blog posts.

There are almost no limits to this technique. In fact, the more unlikely and unusual the comparisons you make, the better.

Using my personal experience to blog better

Whenever something evokes an “Aha!” moment for me, I immediately think about how I can use that principle for blogging.

For example, late one night, I was watching The Karate Kid. At the point when young Dre finally realizes that all those days and weeks spent picking up his jacket had really been preparing and strengthening him, my mind immediately connected that experience to blogging.

When Mr. Han said, “Kung Fu lives in everything we do … Everything is Kung Fu”, I jumped up like a hot coal had landed in my lap. I grabbed a pen and wrote:

“Blogging lives in everything we do … Everything is blogging! Every experience is potential blogging material!”

My husband thought I was going mad as I frantically scribbled this on an already over-filled piece of paper. It was a major “Aha!” moment!

Yes, everything in my life — even those experiences that I thought were useless wastes of time — had been preparing me for blogging.

You might not be able to see the similarities between blogging and manicuring nails, but what I learned years ago as a nail technician helps me blog better today. I was known for my creative airbrush designs and 3D nail art. I had more customers than I had time. It sounds like I should be rich by now, right?

Here’s the problem: I loved the design/art part of the process, but I hated the chemical aspects of the job. I also hate feet, which wasn’t the best of news for customers who wanted their toes to match their fingers. I suffer from the exact opposite of a “foot fetish.” Would that be a foot phobia? What I learned is that no amount of money justifies doing (or smelling) things you hate.

How does that translate to blogging?

Nothing, not even money, should be the reason for blogging about something you’re not passionate about.

I can see many parallels between applying acrylic nails and blogging.

They both require preparation

When applying acrylic nails, the surface must be adequately prepared. Skimping on this step creates the prime condition for the growth of fungus or other harmful pathogens that, if left untreated, could create medical problems for the customer.

With blogging, if you don’t take adequate time to prepare with research and fact checking, you could potentially steer a reader in the wrong direction. They may not be physically harmed, but advice you offer on your blog could harm a person’s business or their blogging efforts—and maybe even adversely impact their finances.

They Both Require Good Design

If I tried to put a beautiful design on a malformed nail, it only made the malformation more apparent. On the other hand, a well-formed nail with an ugly or bland design would be a waste of sculpting efforts. In other words, the nail had to be both well formed and display a beautiful design.

The same is true for a blog. You can have the most beautiful blog design, but if your site lacks valuable content, no one’s going to want to return. You need both good design and great content.

So you see, yes there is much to learn about blogging from doing nails. There is much to learn about blogging from everything—from all of your experiences.

Over to you

Have you ever thought about how your own abundance of personal experiences relates to your own niche? And how you can use that to create a blog unlike any other?

Start by listing some of the most vivid experiences you’ve had, or lessons you’ve learned over the years.

Then instead of thinking about how different they are from blogging, think about how similar they are.

Use those points of intersection to highlight those similarities.

Then mesh those ideas together to create something new.

What you’ll get is something totally unpredictable and extremely insightful.

Which pieces of your personal experience and life lessons could you use to create an interesting analogy or comparison in a blog post? Which could you use to help you improve your blogging in general?

Kiesha blogs at WeBlogBetter, offering blogging tips and tricks. She’s a technical writer, writing instructor, and blog consultant for small business owners. Connect with her on Twitter @weblogbetter.

A survey released today by Javelin Strategy & Research, which serves financial institutions, found in August that nearly one in five Americans doesn't monitor or manage their personal finances. That rate is double what it was just a year ago. Despite the fact the recession has made it more important than ever to carefully track our money, when it comes to personal finances, 19% of Americans stuck their head in the sand. A year before, another survey had the figure at just 8%.

More anxiety-induced news: The percentage of Americans who say they sometimes log onto their checking account balances with their banks' websites dropped to 46%, down 13 points from 59% a year ago. Even those who track their money by pen and paper dropped, from 50% to 46%.

"It's a natural human reaction to stress: 'Maybe if I don't look at it, it will go away.'" explains the study's co-author, senior analyst Mark Schwanhausser. "I think you have fewer people checking their finances online because they don't like what they're seeing. 'I'm going to be a financial sleepwalker. I'm not going to look.'"

Schwanhausser's prescription for the problem involves convincing America's major financial institutions that they're doing a lousy job helping make it easier and less stressful for their customers to track their money. "It's not enough to tell you how to fix the toilet," he says. "You've got to have the wrench."

Yet despite the fact that most Americans' money resides at a bank, few banks are interested in furnishing financial planning tools. Right now, Schwanhausser argues, most people are required to log into a wide variety of websites to track their money. For example, 75% of Americans who have a credit card get it from somewhere other than their primary bank, meaning their finances are scattered across many websites, unreconciled.

When people do turn to their bank's websites, he argues, the financial planning tools are nearly non-existent despite the fact our society increasingly demands greater personal control through technology. "Today's online banking is like having avocado green appliances from the 1970s. It just doesn't cut it," says Schwanhausser.

Schwanhausser is using the survey to convince banks that it will actually endear customers to them if they put personal finance tools front and center on their sites, helping customers paint a clear picture of their own financial habits. He's pressing them to develop systems, both on the Web and through mobile apps, that can draw in customers' information from other sites, such as credit cards and mortgage lenders, so financial care-taking can be a one-stop process.

So far, banks and lenders have been slow to use existing technology to make money management a less daunting chore. Part of the issue is that many banks don't want to acknowledge competitors by drawing in account balances from elsewhere. Banks also stand to make money off poor financial planning through penalties and fees. Like a doctor who makes money off treating disease, promoting financial good health does not on the surface appear to be in a bank's best interest.

"You can't manage what you don't measure," says Schwanhausser. "And if the bank's not going to provide it for you, you have to go get it in other places."

He recommends existing aggregators such as Mint.com, which pulls your data from multiple sources and lays it out in spreadsheets and in spending plans, as a model for what all the banks should be doing for their customers.

He also notes that Bank of America's "My Portfolio" and Wells Fargo's "My Savings Plan" are two fledgling, if little-known, bank-created features that are slowly reaching toward the sort of comprehensive personal finance planning features he advocates.

As long as it remains difficult or scary, though, when it comes to their finances, Americans will remain more likely to use the Ostrich Method.
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Twiceadayevenonsundays

Wednesday, November 17, 2010

manage personal finances

Using my personal experience to blog better

They both require preparation

They Both Require Good Design

Over to you

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